How to pitch a sale (sometimes the good guys do win)

ok, I know this posting deviate the usual crappy shit that i post.

but here, Mr Roger was trying to defend the budget for kids broadcasting and the poem recited by him gave me goosebumps at the end. I almost stood up to applause! This is a prime example on how sincerity and earnestness can win you your deal, and not just stuff crap down somebody else’s throat.

Mister Rogers and PBS funding

In 1969, Rogers appeared before the United States Senate Subcommittee on Communications. His goal was to support funding for PBS and the Corporation for Public Broadcasting, in response to significant proposed cuts. In about six minutes of testimony, Rogers spoke of the need for social and emotional education that public television provided. He passionately argued that alternative television programming like his Neighborhood helped encourage children to become happy and productive citizens, sometimes opposing less positive messages in media and in popular culture. He even recited the lyrics to one of his songs.

The chairman of the subcommittee, John O. Pastore, was not previously familiar with Rogers’ work, and was sometimes described as gruff and impatient. However, he reported that the testimony had given him goosebumps, and declared, “Looks like you just earned the $20 million.” The subsequent congressional appropriation, for 1971, increased PBS funding from $9 million to $22 million


1 comment so far

  1. Keira on

    Man, I feel a welling in my heart after hearing his speech. His earnesty reminds me of Gump. Ah, the good ole days. 🙂

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